Privacy Policy

Last updated: 3 July 2026

Bluewater Group (“Bluewater Group”, “we”, “us” or “our”) is committed to protecting the personal data of individuals who visit our website, respond to our advertisements, or engage our services. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).

By providing us with your personal data — including through our website, our social media advertisements and lead forms, WhatsApp, email, or in person — you consent to the collection, use and disclosure of your personal data as described in this Policy.

1. Personal data we collect

We may collect the following personal data:

  • Contact details — your name, telephone/WhatsApp number, and email address.
  • Enquiry information — details you provide about your interest in a property or service, such as intended use (own use or investment), preferred unit type, budget indication, and viewing timeframe.
  • Correspondence — messages you send us and our replies.
  • Website and advertising data — information collected automatically when you visit our website or interact with our advertisements, such as your IP address, browser type, pages viewed, and interactions, via cookies and similar technologies (see Section 6).

We collect this data when you submit an enquiry or lead form (including forms hosted on Facebook or Instagram), message us on WhatsApp, email us, subscribe to updates, or browse our website.

2. How we use your personal data

We use your personal data to:

  • respond to your enquiries and arrange property viewings or consultations;
  • provide you with information, analysis and updates about properties and our advisory services;
  • carry out and administer the services you request;
  • send you marketing or promotional communications where you have consented to receive them;
  • improve our website, advertising and services; and
  • comply with applicable laws and regulatory requirements.

3. Disclosure of your personal data

We may disclose your personal data to:

  • Service providers who support our operations (for example, technology, hosting, marketing and administrative providers), who are required to protect your data;
  • Property developers, their appointed marketing agencies, and licensed estate agencies (including Huttons Asia Pte Ltd, CEA Licence No. L3008899K) where necessary to facilitate a viewing, enquiry or transaction you have requested; and
  • Regulatory or governmental authorities where required by law.

We do not sell your personal data.

4. Consent and withdrawal

You may withdraw your consent to our collection, use or disclosure of your personal data at any time by contacting us using the details in Section 9. Upon withdrawal, we will cease to use your data for the relevant purposes, subject to legal or contractual restrictions. Withdrawing consent may mean we are unable to continue providing certain services to you.

If you do not wish to receive marketing communications, you may opt out at any time by contacting us or using the unsubscribe option provided.

5. Access and correction

You have the right to request access to, and correction of, the personal data we hold about you. To make a request, please contact us using the details in Section 9. We may charge a reasonable fee for an access request as permitted under the PDPA.

6. Cookies and advertising technologies

Our website uses cookies and similar technologies, including the Meta Pixel, to understand how visitors use our site and to measure and improve our advertising. These tools may collect information about your device and browsing activity and allow us to show you relevant advertisements on Facebook, Instagram and other platforms, including to people who have visited our website. You can manage cookies through your browser settings and control ad personalisation within your Facebook and Instagram account settings.

7. Protection and retention

We take reasonable administrative, technical and physical measures to protect your personal data against unauthorised access, use or disclosure. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law, after which it will be securely deleted or anonymised.

8. Third-party links

Our website and advertisements may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

9. Contact us

If you have any questions about this Policy, wish to withdraw consent, or wish to access or correct your personal data, please contact:

Bluewater Group
Email: info@bluewatergroup.sg

10. Changes to this Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with the “Last updated” date above.